Our clothing makes a statement as we are Panjabis represented by the B-Coalition brand. Our brand is a value differentiator. The foundation of this premise is a simple message. The core concept of our vision is to focus on the message and not the design. We have been focused and entrenched in strengthening the awareness amongst us and our younger generations about our culture. Our clothing makes a statement while maintaining integral quality and practical style. We collaborate on designs that we would wear ourselves, and if we refuse to wear it, then it is not good enough for you.
How many represent the Coalition with pride
How many places the message has been spread to
How many messages have been translated into shirts
How long we have been spreading the message
Over the past year and a half we have brought you the importance of our roots, culture and traditions through our shirts. We want to continue spreading that message but in a succinct and even more powerful way for 2014. This is the year of empowering and drawing from our cultural strengths to spread the message of our traditions. We are taking a simple minimalist approach to deliver valuable content. It is about the message and not the design. Our brand is truly reflective of the meaning that we are delivering. We want your curiosity and desire for knowledge to make spreading the message a success. Success is when we are talking about our culture and traditions in every day conversations and sharing this understanding with our family and friends. Hence, it is about the messages and what they stand for, not the design. Our upcoming designs will be linked to our history, influence our present and shape our future. This is our Seva to heighten cultural awareness and strengthen our roots. This message is consistently within our future designs and the blog on our website. We will continue to conquer myths, educate about our past and increase awareness about our culture.
One of the many ways that we are sharing the message about our Sikh roots, culture and traditions is through apparel. We want you to help spread the message if you support our cause. Now we offer t-shirts, crew necks and hoodies that depict our monthly designs. Our shirts are a means for disseminating our Panjabi roots and teaching about basic history around things like Panjab versus Punjab. B-Coalition clothing is for the versatile individual who is proud to be Sikh, embraces the opportunity to share our roots and identifies moments to pass on our culture and traditions. One month prior to the release of our monthly design, you will have a chance to preorder your tees, crew necks and hoodies and receive 10% off your preorder until its release. All orders include a 12×18 poster of the design that tells our story behind the message and why we chose to share it with all of you. We always appreciate any support and look forward to seeing our designs being repped all over the world. Thank you.